A MARKETER'S GUIDE TO THE GENERAL DATA PROTECTION REGULATION (GDPR) — ECONSULTANCY

This report demystifies the GDPR for marketers and provides a clear action plan for marketing teams looking to become GDPR-compliant. It answers common questions and clarifies misconceptions about the GDPR.

The report methodology is based on findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey (December 2017/January 2018). The report presents the views and insights about the GDPR from a range of Data Protection Officers, consultants, trainers, trade bodies and policy and compliance experts.

It offers actionable insights and guidance to ensure marketing practices comply with the new rules set out by the regulation and to prepare marketers on their journey to compliance.

I also hosted a webinar in February 2018 with other compliance experts to discuss the topic and present the research findings.