https://www.donnamariebohan.com/blog daily 0.75 2022-12-07 https://www.donnamariebohan.com/blog/2022/12/7/what-makes-smbs-willing-to-share-data-with-financial-providers monthly 0.5 2024-01-31 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1670418252489-2B4Y7UILADFT05E1LO5M/unsplash-image-voM1Z9cGPCU.jpg Blog - What makes SMBs willing to share data with financial providers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.donnamariebohan.com/blog/2022/12/7/what-is-composable-commerce-and-why-does-it-matter monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1670417508102-2KL02PMZXRAYJGX0TMBM/unsplash-image-1AEx2Voy8cI.jpg Blog - What is composable commerce? And why does it matter? https://www.donnamariebohan.com/blog/2020/1/1/the-12-email-myths-of-christmas monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1577909338977-0M2SA8N1NOIQ3X75HVZ7/image-asset.jpeg Blog - The 12 (email) myths of Christmas https://www.donnamariebohan.com/blog/2019/12/08/a-return-to-ethics monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1575835302706-8A575TOVSZAFAE1T5QSM/image-asset.jpeg Blog - A return to ethics https://www.donnamariebohan.com/blog/2018/11/23/what-saps-acquisition-of-qualtrics-means-for-the-experience-economy monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543017626293-3GPIYOF0D2H3B8SWEVFW/image-asset.jpeg Blog - What SAP’s acquisition of Qualtrics means for the experience economy https://www.donnamariebohan.com/blog/2018/11/24/top-100-digital-agencies-2018-the-state-of-the-industry monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543019287932-N8LOMCF7PXIUKMRPMJ9T/image-asset.jpeg Blog - Top 100 Digital Agencies 2018: The state of the industry https://www.donnamariebohan.com/blog/2018/9/15/four-common-misconceptions-about-the-gdpr-for-marketers monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543017972219-0TB5KUGL47XQGAVNHP8T/image-asset.jpeg Blog - Four common misconceptions about the GDPR for marketers https://www.donnamariebohan.com/blog/2018/11/24/top-100-digital-agencies-2017-the-state-of-the-industry monthly 0.5 2018-11-25 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543020279186-3KUACZU575DWOGSD118K/image-asset.jpeg Blog - Top 100 Digital Agencies 2017: The state of the industry https://www.donnamariebohan.com/blog/2018/11/24/minding-the-digital-skills-gap-top-tips-for-aspiring-modern-marketers monthly 0.5 2018-11-25 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543021425600-52XUI7W0J026UXS5WGV2/image-asset.jpeg Blog - Minding the digital skills gap: top tips for aspiring modern marketers https://www.donnamariebohan.com/blog/2018/11/24/how-can-companies-attract-and-retain-talent-in-the-digital-age monthly 0.5 2018-11-25 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543022450607-YYPN7ROP8ID8P5T1MRUB/image-asset.jpeg Blog - How can companies attract and retain talent in the digital age? https://www.donnamariebohan.com/blog/tag/data monthly 0.5 https://www.donnamariebohan.com/blog/tag/hiring monthly 0.5 https://www.donnamariebohan.com/blog/tag/cambridge+analytica monthly 0.5 https://www.donnamariebohan.com/blog/tag/digital+agencies monthly 0.5 https://www.donnamariebohan.com/blog/tag/privacy monthly 0.5 https://www.donnamariebohan.com/blog/tag/ethics monthly 0.5 https://www.donnamariebohan.com/blog/tag/artificial+intelligence monthly 0.5 https://www.donnamariebohan.com/blog/tag/skills monthly 0.5 https://www.donnamariebohan.com/blog/tag/ethical+marketing monthly 0.5 https://www.donnamariebohan.com/blog/tag/talent monthly 0.5 https://www.donnamariebohan.com/blog/tag/Brexit monthly 0.5 https://www.donnamariebohan.com/blog/tag/company+culture monthly 0.5 https://www.donnamariebohan.com/blog/tag/data+protection monthly 0.5 https://www.donnamariebohan.com/blog/tag/digital monthly 0.5 https://www.donnamariebohan.com/blog/tag/email+marketing monthly 0.5 https://www.donnamariebohan.com/blog/tag/customer+experience+management monthly 0.5 https://www.donnamariebohan.com/blog/tag/facebook monthly 0.5 https://www.donnamariebohan.com/blog/tag/in+housing monthly 0.5 https://www.donnamariebohan.com/blog/tag/agencies monthly 0.5 https://www.donnamariebohan.com/blog/tag/gdpr monthly 0.5 https://www.donnamariebohan.com/blog/tag/marketing monthly 0.5 https://www.donnamariebohan.com/blog/tag/transparency monthly 0.5 https://www.donnamariebohan.com/blog/tag/data-driven+marketing monthly 0.5 https://www.donnamariebohan.com/blog/tag/skills+gap monthly 0.5 https://www.donnamariebohan.com/blog/tag/customer+experience monthly 0.5 https://www.donnamariebohan.com/work daily 1.0 2024-04-06 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543023163875-13MPEPO8BI7HNGIADS9Q/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543060329682-V2HJ6XG38G5JCCAT3IR6/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543063437742-78KHMUFC2MQ520LR0Q6D/2017-Digital-Trends-Report-Adobe.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543065460223-TH32LUIB8XXRR1ATT9U4/Cross-channel+Marketing+in+Australia+and+New+Zealand.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543065728857-QFHUV63SIVZ63E90AXZH/CGF+WEBSITE.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543065829682-4MPSCOPWUHDPAREHVR8R/Otto+Dix+art.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1706706735080-E21LXE8613QQB5WPXFWW/image-asset.jpeg Work - A MARKETER'S GUIDE TO THE GDPR A report that demystifies the GDPR, providing a clear action plan for marketing teams looking to become GDPR-compliant. The report methodology is based on findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey (December 2017/January 2018). It presents insights from a range of Data Protection Officers, consultants, trainers, trade bodies, and policy and compliance experts. I also hosted a webinar with other compliance experts to discuss the topic and present the research findings. https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543064112197-4SMMII8IJFFMHQ7KUSVQ/The+Future+of+Marketing-Econsultancy-image.jpg Work - THE FUTURE OF MARKETING An exploratory and descriptive research enquiry into the trends shaping the future of marketing. Based on a survey amongst those who classified as advertisers/client-side marketers, media owners, and agencies, it examines the main objectives and priority areas for marketers. The report also features insights from several senior level marketing professionals and business leaders across a variety of industries. https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/e38828fe-44b1-44f4-800a-ec1d9b6ad8f0/image-asset.jpg Work - Make it stand out Top 100 Digital Agencies 2017 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1706713318228-P7GB4S1F5V34CH0KWH5T/image-asset.jpeg Work - Make it stand out Top 100 Digital Agencies 2018 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/6ee01ba7-ec21-4584-8d49-48540d31a993/Econsultancy_Primary_CMYK.jpeg Work - MARKET RESEARCH & REPORT WRITING — eCONSULTANCY Econsultancy is a leading brand in the digital marketing and e-commerce industry with a mission to transform teams through digital skills training. As a marketing analyst, I wrote reports, converted research findings into actionable insights, and helped organisations maximise their digital potential. https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1575839825841-4SJ0KCMLI3NGY3OS5P2C/image-asset.jpeg Work - Optimising programmatic campaigns A best practice guide about programmatic campaign optimisation. The insights within this report are based on a survey amongst marketing professionals and interviews with programmatic practitioners working in media, retail, travel, and professional services. https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543066153066-6BWT7BKCWNU9OBB8Y2W4/2017-Digital-Trends-Report-Adobe.jpg Work - Make it stand out Adobe https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1706707216448-B7V2YKYDDJKMDKN8KYPB/image-asset.jpeg Work - GETTING TO GRIPS WITH MARKET RESEARCH AND INSIGHT A best practice guide and practical introduction to the main research tools, methodologies, and techniques used to drive customer-centric decision making. Based on a combination of desk research and interviews with senior level researchers and customer insight professionals, the guide offers marketers tips for collecting and interpreting data, and includes a number of case studies. https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543065578924-UF1ZWSUV6E54UMZY35G2/Cross-channel+Marketing+in+Australia+and+New+Zealand.jpg Work - Make it stand out IBM Marketing Cloud https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1547762805324-SR8HFRQFCVDN6FRHD733/Top+25+blog+posts+2018.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543100246232-7J09IOQOFC620AL5JH0U/top100_jellybeans-333x500.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/d1e891e8-9c03-4f86-a16f-5cd597fe0678/Phrasee+logo.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1641509087546-C5AVEUWV139LIKTTK9TN/Rampingupretail_Image-1-1400x1159.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1641510154691-L7KE8BZZJCKH659SZDU0/Screenshot+2022-01-06+at+23.02.08.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1670349142399-8DU469OK8VE17PLHOV41/Closing_SME_carousel_1+%283%29.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1670349169856-TOV5WR7ZODTSTKMUJW28/City+AM+coverage-funding+gap+campaign.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1670349527522-CE1M9KPV6NG4RFNUNJ29/Closing_SME_ad%232+%283%29.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/eefd7e2f-15a9-4415-b087-ff16181c7eb0/image-asset.jpeg Work - CONTENT MARKETING — BLOOMREACH My story at Bloomreach was one in which I grew from individual contributor to managing a global team of creatives. After the e-commerce boom in 2020 and a company acquisition, Bloomreach leapt closer to unicorn status, providing invaluable opportunities for learning, personal development, and gaining a deep sense of brand. Personal highlights included: ✨ Working on a rebrand project ✨ Building an exceptional team of content marketers ✨ Creating editorial processes and messaging frameworks from the ground up ✨ Participating in a leadership development program ✨ Seeing an advertising campaign come to life in Times Square to coincide with Bloomreach's series F funding announcement! https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1706639294647-M2HXY107EUM8KL27GQ5C/Screenshot+2024-01-30+at+18.21.53.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1706644264679-WVOOSL7Y7YWF018IG0KK/Screenshot+2024-01-30+at+19.49.44.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/9ce6c557-14da-445f-bf37-afcd62f7fa47/Raft+Series+B_TechCrunch+coverage.png Work - content & COMMUNICATIONS — Raft I joined Raft, an AI-powered logistics platform, to lead on all aspects of content and communications, working closely with senior leaders, a PR agency, and our in-house marketing team to increase brand awareness across the supply chain industry. https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1706644782396-L25EPM9DUM9WLJNRREEQ/WCA-Booth+E01+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/bfe970fd-be18-447b-882f-ad881435f211/HarperCollins+logo.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1670351314124-V8LSH0WU545KRP0K4IAY/bloomreach+logo.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/46c8ec4f-3f45-4dd0-a185-f180ff4a6e89/Bloomreach_freelancing.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/24d1f29c-591b-442c-a917-fb3e5e021bf4/commercetools-symbol.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543058243692-47G49NQHUVPYK9B88MLI/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543065984437-R8CIFSAPIEG50Y2SFRMI/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543066120003-MFUMPNNQ7AC1B6UWORFH/Cross-channel+Marketing+in+Australia+and+New+Zealand.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543066153066-6BWT7BKCWNU9OBB8Y2W4/2017-Digital-Trends-Report-Adobe.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543066211239-7JZ50DWKRXWL3HBPAK7S/Otto+Dix+art.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543101461754-KLA87RIZVTXWO38B5EU7/top100_jellybeans-333x500.jpg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1670348058618-ZQGB2DC52X1O41HAJMEQ/Codat+logo.jfif Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1670351314124-V8LSH0WU545KRP0K4IAY/bloomreach+logo.png Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1706638140492-L1PJ85IX2C19HPOCZ1XE/Raft+symbol.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1706647971507-7E0ROVPE61IPYTXJZDJ9/CGF+logo.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1709231882472-I2UCSRPQGL22TU6JMZXD/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1712402821391-NDERBPOWL0PWM08W1S87/Econsultancy_Primary_CMYK.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1712402996740-4VI3AFPW7UNBB7GEV60N/Phrasee+logo.jpeg Work https://www.donnamariebohan.com/kaltes-eis-avenue daily 0.75 2024-01-31 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456785006090-WSZH5IFVLDISGJ3LL92P/77.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456859954947-87WWGOAOAAOAP21KYC0S/77.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851308833-FXAMTSU2HDX9UFCNVHLF/93.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851292973-X8LOGOZN820FY9SXSSPP/84.jpg Kaltes Eis https://www.donnamariebohan.com/schwartzweiss-avenue daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865071576-9LJLBGX0FSTBTYEQNUIM/25.jpg Schwarzweiß https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456864812086-RW8U9TFHAW9J2D5YJH4R/25.jpg Schwarzweiß https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456864831358-M96K19MDDRPEIWO6TV48/27.jpg Schwarzweiß https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456864939887-HMFFUNV15800UGT1G07V/28.jpg Schwarzweiß https://www.donnamariebohan.com/warten-avenue daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851022917-I14CZYTKH20F3NT8F5T0/4.jpg Warten https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865650841-10UI2COEII1AMMBYAJ7V/4.jpg Warten https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456866729485-AU54ITLG388C0AVHY0D8/47.jpg Warten https://www.donnamariebohan.com/about daily 0.75 2024-04-11 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/515fb1c8-0442-4b32-b70a-9a2bcd07eba5/IMG_1687.jpg About - where i can make a difference ✨ Content and brand strategy ✨ PR and corporate communications ✨ Storytelling ✨ Research and analysis ✨ Developing a strong tone of voice ✨ Creating editorial roadmaps and calendars ✨ Editing and proofreading ✨ Writing excellent digital copy ✨ Launching and maintaining a blog presence ✨ Ghostwriting and executive communications https://www.donnamariebohan.com/the-future-of-marketing-econsultancy daily 0.75 2024-01-30 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543064112197-4SMMII8IJFFMHQ7KUSVQ/The+Future+of+Marketing-Econsultancy-image.jpg The Future of Marketing — Econsultancy https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543065958539-OLBHLNMG0Z327TSL3TAN/The+Future+of+Marketing-Econsultancy-image.jpg The Future of Marketing — Econsultancy https://www.donnamariebohan.com/a-marketers-guide-to-the-general-data-protection-regulation-gdpr-econsultancy daily 0.75 2024-01-30 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543064289694-U17PYPDVT3LVB1F74K3Y/image-asset.jpeg A Marketer's Guide to the General Data Protection Regulation (GDPR) — Econsultancy https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1543066009904-JBKNW4EDU0BGT7P5SNYI/image-asset.jpeg A Marketer's Guide to the General Data Protection Regulation (GDPR) — Econsultancy https://www.donnamariebohan.com/getting-to-grips-with-market-research-and-insight-econsultancy daily 0.75 2024-01-31 https://images.squarespace-cdn.com/content/v1/5b9cfba09772aecd159bbf40/1575840296905-98546D2NZJGIKHKKJP13/image-asset.jpeg GETTING TO GRIPS WITH MARKET RESEARCH AND INSIGHT — ECONSULTANCY